How Yelp Filters Reviews

Here is a video provided by Yelp explaining how and why Yelp filters some reviews. Many people have been pissed with the way Yelp is filtering bad and good reviews. The video is basically a propaganda about why they are filtering reviews doesn’t provide any details as to how the process works, probably for good reason too. This way spammers (fake reviews) will be kept in the dark just a while longer. Overall the filter process is working pretty good and Yelp is the best online review site so kudos to them. While many are frustrated over having legit reviews filtered, as long as the process is arithmetically based without any biased towards advertisers I think the system is just fine.

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Heidi Watney

Repporter for the NESN Boston Red Sox is moving to the Los Angeles Lakers when ever the season starts, if it ever does.

Here are some pictures of this very attractive lady. Heidi Watney Pictures



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Top Flight Web Deals

Travel deal sites have advanced tremendously since the heyday of the web.  Online flight deal sites have made it really easy for consumers to get the best price for any flight plans for travel or business. Here is the list of the TOP 10 Flight Deal sites.

1. Smarter Travel
2. Expedia
3. Orbitz
4. Travelocity
5. Kayak
6. AirGorilla
7. OneTravel
8. CheapAir
9. Priceline
10. Hotwire

Which site do you prefer? Do you use multiple sites for your search or are you a Kayak person?

The list is provided from toptenreviews.com


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Great America in Santa Clara coupons

Great America is an amusement park located in Santa Clara, California, USA. Great America is one of four major amusement parks that operate around the San Francisco Bay Area, the other three being Six Flags Discovery Kingdom in Vallejo, the Santa Cruz Beach Boardwalk in Santa Cruz, and Gilroy Gardens in Gilroy. California’s Great America is the only theme park in northern California that has a water park in it, although there are several other dedicated water parks in the area, including Raging Waters in San Jose and Waterworld in Concord.

Below are some Coupons for Great America in Santa Clara:

  • DPRINC

The Park is currently closed for the 2011 season, however you can buy season pass for 2012 season for $54.99 .

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BOTW.org Promo Code

Best Of The Web or botw.org is one of the oldest SEO directories. This directory has been online since 1994. All the websites submitted for listings are reviewed by professional editors and can take 3 days to be accepted. Best of the Web directory offers two types of paid inclusions you can either pay annual listing fee of $149.95 or you can pay a one time fee of $299.95 for life time listing.

The review fee that you pay here is a non-refundable fee. If your website does not qualify for the listings for any reason, the fee you paid will not be refunded. So make sure to review their inclusion guidelines so that your website meets their requirements when you submit for inclusion.

Current Promo Code for BOTW.org

  • seer20 -offers 20% off directory listing pricing, expiration unknowing

For other promotional codes for BOTW.org visit their site www.botw.org

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leapfish.com is a joke

It wasn’t too long ago when LeapFish hammered business lines with torrents of telemarketers promoting LeapFish as the next big thing in the internet. If you ran a business that shows in the first several pages of SERP or used Adwords to promote your business I am sure you remember the many aggressive telemarketing ran by this company. But it appears that we may have the last laugh as Leapfish appears to be on its way down.

I like to use Leapfish every once in a while to get non-places results for Google, but recently I have come across several queries with a “Your search for “**** ****” did not match with any results.” This is the result you see for many popular search keywords. Also take a look at leapfish.com Alexa graph.

For a while it has been stagnant, but now appears to be tanking.

I didn’t like this company from the start and am glad that they are on the way out. However I feel bad for the people who bought into their “forever” keyword advertising scheme.

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+1 button coming to Google AdWords

Here is an explanation of how the Google Adwords will work in an email sent out by the company to Adword users.

“In the coming weeks, your search results and ads on Google will include a +1 button, which users can click to recommend your ads. You don’t need to make any changes to your account in order to take advantage of them. The final landing page URL of your ads can also appear on the Google profile of any user who +1’s your ad.”

I don’t know what you guys think of the +1 button on the Adwords, but I feel like this may be a way for them to increase their revenue by multitude of ways. IT seems like a good idea in that ads will be recommended and you will be able to see which ads are of quality content, but at the same time it looks like a way for Google to increase their revenue through accidental clicks.

Here is how the buttons will look.

google button

google button

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Research on Group Deal sites shows lack of loyalty.

The research performed by associate professor, Utpal M. Dholakia, at Rice University reveals that 1 in 5 consumers will revisit businesses that are promoted through huge discounts. The research also shows that most consumers are not loyal to any deal site. Basically they will shop around from Buy With Me, Groupon, Living Social, Dealfind, etc, for deals they find appealing.

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Groupon: Good or Bad for Business?

Can your business handle the Groupon effect? Is it worth the risk? Take a look at this video explaining the good, the bad, and the ugly of working with Groupon.

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The Death of the Yellow Pages (AKA Monitor Stands)

The decline in the yellow pages print directory has been substantial over the last decade with the growth of online local directories and company review sites. Research companies such as The Kelsey Group and competitors like Google have been touting the decline of these companies for years. But what may put the nail in the coffin for this obsolete marketing platform are recent advancements in municipalities’ decision to pass ordinances that constricts the delivery of print yellow pages.

Seattle has placed an opt-out system for yellow pages in early May. The ordinance requires that yellow pages publishers adhere to the request of consumers’ opt-out or face a $125.00 fee. It also mandates that the yellow pages directory must display the opt-out info on the cover of the directory. During the first 5 days an estimated 15,000 have opted-out. The phone book industries legal battle is also taking a hit as a district court judge has denied a request for injunction against Seattle’s opt-out ordinance.  The Yellow Pages Association claims that the opt-out ordinance is a violation of their free speech. Chicago is also working on enacting a similar opt-out ordinance.

San Francisco is in the process of enacting a stronger ordinance, one that would require consumers to opt-in for receiving delivery of print yellow pages. This will be a significant game changer for the industry. If consumers will have to opt-in to receive the phone book this will be greatly reduce their distribution.

The phone book industry has also put in place their own opt-out process at www.yellowpagesoptout.com , but some consumers have noted that they are not adhering to their request of exclusion.

I personally have no use for yellow pages except for they make a decent monitor stand. I always hated the way their sales team would try to deceive businesses into buying their bullshit by selling guarantees they couldn’t actually backup. Besides who needs the huge upfront cost, when you can get good results from ppc advertising and brand your company by using display advertisement.

yellow-pages-trashed

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